Redefining UV Protection
NEAU is a high-performance UV protection fashion brand born in Singapore in 2024. Unlike traditional UV protection that relies on heavy fabrics (1.0) or surface coatings (2.0), we have defined UV Protection 3.0 with fiber-level defense — embedding titanium dioxide (TiO₂) directly into the yarn.
The result: powerful UV protection with a feather-light feel — proven to block 99%+ of UVA and UVB rays, even after 100 washes.
Why NEAU Matters
UVA → Skin Darkening, Aging, Wrinkles
UVB → Burning, Redness, Skin Cancer
UV radiation is the #1 external cause of skin aging, hyperpigmentation, and skin cancer.
Research consistently confirms that physical barriers are the most reliable and sustainable form of protection. NEAU brings this science out of the lab—and into your wardrobe.
Whether you're running in California, hiking in Bali, or enjoying a beach picnic in Singapore — NEAU helps you embrace the sun confidently, beautifully, and safely.
The Next Era of UV Defense Starts in the Fiber
NEAU pioneered UV Protection 3.0 — a breakthrough textile innovation that embeds titanium dioxide (TiO₂), a safe and powerful UV-blocking mineral commonly used in sunscreens, directly into the yarn.
