NEAU was born from a 12-year journey across 40+countries. Enduring extreme environmental exposure, our founder recognized a critical failure in traditional gear: heavy fabrics trap heat, and surface coatings quickly wash away.

We realized that true, lasting UV defense cannot rely on a temporary treatment—it must be built into the yarn itself. This insight drove us to redefine the industry standard, leading to the creation of UV Protection 3.0.

NEAU is proudly backed by Peak XV Partners (formerly Sequoia Capital India & Southeast Asia), one of the world’s leading venture capital firms investing in category-defining consumer and technology companies across North America and Asia. They believe that outlier founders and bold ideas shape the future of humanity. To achieve this, we are dedicated to constantly innovating, evolving & adopting new sustainable practices in every aspect of our business. By remaining dynamic & constantly evolving, we endeavour to reduce our impact & foster a healthier, more sustainable future.

With their support, we’re scaling our vision globally — investing in R&D, product design, and long-term brand building.

A complete head-to-toe UV protection portfolio, covering all categories. Engineered for urban commutes, active movement, and prolonged UV exposure.