OUR STORY
12 YEARS
40+ COUNTRIES
NEAU was born out of real-world necessity.
What if UV protection could be truly effective — and actually stylish?
Our founder — a passionate traveler with sensitive skin — spent over 12 years exploring 40+ countries, enduring countless sunburns and skin discomfort along the way. Sunscreens alone weren’t enough. Most UV-protection clothing was too hot, ineffective, or simply unwearable.
OUR ORIGIN
Born in laboratory
By combining advanced textile R&D with a vision for beauty and function, NEAU fills the global gap for UV apparel people can trust, love, and live in.
This personal frustration led to a deep, science-driven exploration of UV protection — and the insight that true, lasting UV defense must start from the fabric fiber itself.
So, NEAU was born — not as just another fashion brand, but as a UV Protection Lab for real life. Where cutting-edge textile engineering meets modern design. Your skin deserves better. And now, it gets it.